Events

AI is making it easier than ever to ship features. But harder than ever to make sure users actually get the value.

In this talk, Enrico Furfaro and Srecko Dimitrijevic from FunctionForm introduce a simple but powerful idea: distance — the gap between what a product does and what users actually experience when they use it.

Drawing on their work with early-stage founders and years of experience in product and growth design, they explore what happens when that distance becomes too large — and what it takes to close it again.

This is not about adding more features. It’s about clarity, usability, and helping users actually feel what your product is trying to do.

We’ll look at how AI changes product thinking, why “faster shipping” can quietly increase confusion, and how teams can design for understanding from the start.

After the talk, Enrico and Srecko will stay around for lightning product teardowns — a chance to bring your own product questions and get quick, practical feedback.

Whether you’re building, designing, or just trying to make sense of AI-heavy products right now, this is a session for anyone thinking about how products become meaningful in real life.

Come by, listen in, and join the conversation.